In this course we teach marketers data skills by better understanding discrete steps in the marketing funnel, and by strengthening math muscles. We seek to close the skills gap and upskill digital marketers who can safely start with data fluency; individuals looking to grow in the profession can invest in adding data analysis to their skill set.
Web analysis prepares students for internship opportunities – a crucial milestone for every digital marketer.
|Introduction to Webgrowth|
|Digital channels and customer journeys|
|Growth marketing methodologies|
|Website architecture (Wordpress)|
|Design and user experience from data|
|Metrics and measurement|
|Keyword research for business|
|Competitor research across channels|
|Data mining in web analytics|
|Insights and strategy|
|Understanding business objectives for digital|
|Reporting and dashboards|