In this course we teach marketers data skills by better understanding discrete steps in the marketing funnel, and by strengthening math muscles. We seek to close the skills gap and upskill digital marketers who can safely start with data fluency; individuals looking to grow in the profession can invest in adding data analysis to their skill set.

Web analysis prepares students for internship opportunities – a crucial milestone for every digital marketer.

Course Curriculum

Introduction to Webgrowth
Digital channels and customer journeys
Growth marketing methodologies
Website architecture (Wordpress)
Design and user experience from data
Metrics and measurement
Keyword research for business
Competitor research across channels
Data mining in web analytics
Insights and strategy
Understanding business objectives for digital
Reporting and dashboards
WE ACCEPT       

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