All posts by Neil Pursey


“THE ART OF CONTENT MARKETING’’ The Digital Marketing landscape can be so intimidating for someone who has not done any …
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Profile PhotoNeil PurseySeptember 15, 2017

Content Marketing vs. Traditional Marketing

The traditional approach to marketing or advertising is becoming less efficient as we move with the time. However, there is …
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Profile PhotoNeil PurseySeptember 14, 2017

The Misconceptions of Facebook Marketing

I want to clarify a few misconceptions about Facebook as a promotional platform, especially for small businesses. I often get asked by small business owners about Facebook marketing and this is generally how it goes, “Neil, should we be on Facebook? John, one of my staff members said that it would be a really good idea to be on Facebook so we can get extra exposure...
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Profile PhotoNeil PurseyMay 9, 2017

Online Marketing: Insights into South Africa’s growing industry

In the medium to longer term we believe the creative agency is moving into a new golden age, where more and more spend will move away from expensive, traditional mass media to content creation and dissemination through more effective, targeted digital channels.
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Profile PhotoNeil PurseyDecember 15, 2016

Blogging with a Purpose: A Case Study

Unfortunately for all you creative gurus and literary geniuses out there – great content is no longer enough. It’s not …
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Profile PhotoNeil PurseyDecember 13, 2016

The T-Shaped Digital Marketer

Digital marketing is one of the few careers in which your professional trajectory is completely in your own hands. As …
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Profile PhotoNeil PurseyOctober 18, 2016

A Guide to Facebook Marketing – Your questions answered

Recently, Buzzsumo hosted Mari Smith, the Queen of Facebook, for a webinar about her top tips for increasing Facebook reach. She …
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Profile PhotoNeil PurseyJune 23, 2016

Why [some] content teams fail to add business value

“It seems that more brands are simply “publishing” because they can and feel they should, instead of executing a strategic …
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Profile PhotoNeil PurseyApril 29, 2016

The Rise of Content Analytics

With the fall of traditional paper marketing and the subsequent rise of digital, traditional publishing companies and copywriters are now …
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Profile PhotoNeil PurseyMarch 16, 2016
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