The Misconceptions of Facebook Marketing

I want to clarify a few misconceptions about Facebook as a promotional platform, especially for small businesses. I often get asked by small business owners about Facebook marketing and this is generally how it goes, “Neil, should we be on Facebook? John, one of my staff members said that it would be a really good idea to be on Facebook so we can get extra exposure...
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The Rise of Content Analytics

With the fall of traditional paper marketing and the subsequent rise of digital, traditional publishing companies and copywriters are now expected to not only market online but to provide results as to how well the content is performing against business…

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