All posts by Neil Pursey

The Misconceptions of Facebook Marketing

I want to clarify a few misconceptions about Facebook as a promotional platform, especially for small businesses. I often get asked by small business owners about Facebook marketing and this is generally how it goes, “Neil, should we be on Facebook? John, one of my staff members said that it would be a really good idea to be on Facebook so we can get extra exposure...
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Profile PhotoNeil PurseyMay 9, 2017

Online Marketing: Insights into South Africa’s growing industry

In the medium to longer term we believe the creative agency is moving into a new golden age, where more and more spend will move away from expensive, traditional mass media to content creation and dissemination through more effective, targeted digital channels.
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Profile PhotoNeil PurseyDecember 15, 2016

Blogging with a Purpose: A Case Study

Unfortunately for all you creative gurus and literary geniuses out there – great content is no longer enough. It’s not …
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Profile PhotoNeil PurseyDecember 13, 2016

The T-Shaped Digital Marketer

Digital marketing is one of the few careers in which your professional trajectory is completely in your own hands. As …
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Profile PhotoNeil PurseyOctober 18, 2016

A Guide to Facebook Marketing – Your questions answered

Recently, Buzzsumo hosted Mari Smith, the Queen of Facebook, for a webinar about her top tips for increasing Facebook reach. She …
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Profile PhotoNeil PurseyJune 23, 2016

Why [some] content teams fail to add business value

“It seems that more brands are simply “publishing” because they can and feel they should, instead of executing a strategic …
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Profile PhotoNeil PurseyApril 29, 2016

Webgrowth plays a part in East Africa’s Digital Boom

The 30th of March 2016 reigned in the ever prestigious Ugandan Social Media Awards (SMA’S) hosted at the Kampala Serena …
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Profile PhotoNeil PurseyMarch 31, 2016

The Rise of Content Analytics

With the fall of traditional paper marketing and the subsequent rise of digital, traditional publishing companies and copywriters are now …
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Profile PhotoNeil PurseyMarch 16, 2016

In-demand Digital Marketing Jobs For 2018

There’s no doubt that job security for digital marketers is rapidly increasing as companies, both locally and around the globe, …
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Profile PhotoNeil PurseyJanuary 28, 2016

What can you expect from digital in 2016?

The digital marketing landscape is one that is radically evolving in order to adapt to global trends and consumer needs. …
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Profile PhotoNeil PurseyJanuary 24, 2016

Workplace distractions are preventing master craftsmen

I’ll be covering the following: Serial mastery Imagine it’s the year 2025 So what does that mean for us South …
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Profile PhotoNeil PurseyAugust 3, 2015

10 lessons Learnt From Launching An E-learning Business

Over the years, I have launched 3 products that I’ve been personally invested in, all while consulting to ensure steady …
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Profile PhotoNeil PurseyMay 25, 2015

How to budget for SEO & Inbound Marketing

The return on investment when utilising SEM (Search Engine Marketing) is great as it presents analytical stats and direct measurement …
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Profile PhotoNeil PurseyApril 11, 2015

Creating Content Pillars from Keyword Research

As content marketers, we need to understand the significant role content and the architecture  of a website plays in SEO. …
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Profile PhotoNeil PurseyJanuary 27, 2015

Businesses to take a hit from new Facebook rules

The scrolling finger while on Facebook has become something similar to an automatic machine. The process stops when we find …
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Profile PhotoNeil PurseyDecember 9, 2014

Explained: SEO's role in inbound marketing

Firstly, we need to understand the acronym “SEO”. Sometimes we forget it means “Search Engine Optimisation” (emphasis on Search Engine). …
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Profile PhotoNeil PurseyNovember 12, 2014
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